OUR STORY
Built from
love, legacy,
and scent.
Jahan Fragrances is a brother and sister venture born out of a family history in the world of perfume and a desire to bring something truly meaningful to the wedding and events space.
BROTHER & SISTER OWNED · EST. 2025 · NEW YORK
جہاں
JAHAN · NURJAHAN · LIGHT OF THE WORLD
Our brand carries the name of our nanu, our maternal grandmother, Nurjahan. In Farsi, Jahan means "the world," and Nurjahan means "light of the world.".
There is no name we could have chosen that means more. And there is no better word to describe what happens at every event we work: you are sharing your world- your love, your people, your day- with everyone in that room.
We carry her name forward as a reminder that what we do is never just a favor. It's an act of sharing. Of memory. Of love.
Photography by Ibne Studios
A family rooted in
fragrance
-
Our father's world
We grew up in a home where scent was never just a product — it was a language. Our father spent years in the perfume industry, and that immersion in fragrance shaped how we experience the world. The way he'd describe a scent, the care he put into each one — it was an education we didn't realize we were getting.
-
What we built
In 2025, we channeled everything we inherited — the knowledge, the love, the instinct for scent — into Jahan Fragrances. A live perfume bar experience designed for people who want their event favors to actually mean something. Something personal. Something that lasts long after the night ends
THE LEGACY
Scent as
inheritance
"We weren't starting from scratch. We were continuing something."
Our father never set out to teach us the perfume business. He simply lived it — and we absorbed it. The vocabulary of top notes and base notes. The way a scent shifts on skin. The instinct for what a fragrance makes you feel before you can name why.
When we created Jahan, we weren't starting from scratch. We were continuing something. Taking a family fluency in fragrance and translating it into an experience that other families — your family, your guests — could carry home.
Three things we
never compromise
WHAT WE STAND FOR
I.
Intentionality
Every element of your experience from the scent selection, the label design, and the presentation is considered. Nothing is an afterthought. We put as much care into your event as you do.
II.
Personalization
There is no one-size-fits-all Jahan experience. Every booking is built around who you are, what you want your guests to feel, and what you want them to remember.
III.
Meaning
We started this because we believe favors should do more than sit on a table. They should travel home, get used, get loved and carry the memory of your night inside them.
Now that you know us —
let's talk about you.
Tell us about your event, your vision, your people. We'll take it from there.